What We're Thinking About.

Supporter Experience is often described as ‘customer experience for charities’. It’s not wrong but misses some fundamental differences. I write this for two reasons: The first is that non-profit leaders often fall into two camps around this. Camp 1: We should learn from the for profit world and do what they’re doing. Camp 2: Non-profits are fundamentally different than for profit companies and we don’t need to take their advice on how we do things. The second reason is that t